January 22, 2015

Tata Motors launches all-new sporty hatchback Bolt starting @ Rs. 4.44 lakh

Tata Motors announced the commercial launch of its sporty hatchback, the all-new Bolt. Manufactured at the Pimpri plant in Pune, Bolt is the latest car from the company, under its Horizonext umbrella and offers many segment - defining features for
design, drivability and connectivity.

The Bolt is launched at a starting price of Rs. 4.44 lakh (ex-showroom, Delhi) for the Revotron (petrol) 1.2T and starts at Rs. 5.49 lakh (ex-showroom, Delhi) for the diesel variant. The car is available for sale, across the country in over 450 Tata Motors sales outlets.

Bolt is available in five exciting colours - venetian red, pristine white, platinum silver, sky grey, dune beige and will be offered in four trims - XE, XM, XMS and XT.

"With the aim to deliver the best to our customers, we at Tata Motors are delighted to launch the much-awaited Bolt, a sporty hatchback. We expect Bolt to strengthen our presence in the hatchback market, one of the most popular segments for the Indian customers. A stylish car with many segment first features, the Bolt offers global design and standards that will equally bring in new first time buyers as well as appeal to existing auto users looking for a new and exciting product in this segment. Designed and engineered by our teams across India, UK and Italy, it is the next leap under our Horizonext strategy and represents the new DNA of our passenger vehicles business, with the commitment to provide the best vehicles and experiences to excite our customers," said Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors.

With the commercial launch of the Bolt, Tata Motors also announced the launch of an exciting new service programme for the car offering warranty of 3 years or 1 lakh km (whichever is earlier) as well as a free 24x7 roadside assistance service for 3 years. Customers will also receive first 3 services free (up to 30,000 km or 2 years, whichever is earlier).  These services will help the company offer high reliability, reduced cost of ownership and great resale value for the Bolt to its customers.

The bold new stance and the well sculpted body of the Bolt puts forth the new Tata Motors design semantics and it is a design culmination of best ideas from the three Tata Motors design studios - Pune (India), Coventry (UK), and Turin (Italy). The Bolt conveys a sense of power and agility with the power bulge on its bonnet and its forward pouncing stance. Flowing lines create the illusion of movement even when the car is standing still. The exterior language amplifies the feeling of a larger hatchback. The silhouette reveals smooth, flowing lines finishing in a flat edge of the spoiler. While the rear-spoiler aids in aerodynamics, the effect of the wraparound rear windows by darkened C-pillar creates a distinctive floating roof design and provides an extra sporty touch to this premium hatch. The flame shaped rear tail lamps and bumper give an eye catchy proportion and helps in creating a sporty stance.

The new Tata signature grill and the Humanity Line visually flow into the smoked multi-chamber headlamps, creating a unique design signature for the brand. A wide air intake and the fog lamp Bezels give a sporty and confident look to the car. All the elements of the car, combined with a well sculpted body, add to its dynamic and athletic stance.

Riding on Tata Motors' new design DNA, a greater attention to detail towards the vehicle's interiors is another defining factor that makes the Bolt the definingcar in its segment. Interiors come with premium Java black dashboard. The center console is the main focal element for the car, loaded with the best-in-class experience of infotainment and HVAC. Key design elements like the, new generation Tata signature 3-spoke steering wheel with ergonomic groove, driver-centric cockpit, precisely detailed air vents and sculpturally designed central console provide the car with a new and younger look that will undoubtedly appeal to the young buyers.

To cater the growing needs of consumers for space, Bolt continues to offer Tata Motors' strength of superior space and comfort. The front shoulder room of Bolt is spacious by 36 mm while rear is spacious by 41 mm, compared to most popular cars in the segment.

The Bolt comes with segment-first Drivenext features which makes it the best-in-segment for its driving dynamics. It will be available in both petrol and diesel variants. In the petrol, Bolt will be the segment's first hatch to be powered by India's first 1.2L Turbocharged Multi-point Fuel Injection (MPFi) Petrol Engine, Rrvotron 1.2T, with best-in-class maximum power of 90 ps @ 5,000 rpm and peak torque of 140 nm @ 1,500-4,000 rpm. It has been developed in conjunction with global consultancies and suppliers to deliver world-class performance in terms of power, torque and efficiency. It has undergone over 300,000 hours of rigorous developmental and research testing.

The diesel variant comes with a powerful Quadrajet 1.3L engine, delivering power of 75 ps @ 4,000 rpm and torque of 190 nm from 1,750-3,000 RPM for a peppy drive with effortless delivery of power. Both petrol and diesel powertrains are BS-IV compliant and are capable of meeting future norms.


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