February 12, 2015

Marco Lessacher is new VP, International Corporate, Direct and Special Sales at the BMW Group

From January 2015, Marco Lessacher is Vice-President, International Corporate, Direct and Special Sales at the BMW Group. He took over the role from Bernd Dopke, who moved at the beginning of September to a senior management role in the Quality Management department.

Lessacher (43) was previously CEO of Alphabet Germany, the business mobility service provider which is a subsidiary of the BMW Group. During his five years at Alphabet, Lessacher expanded the fleet management and leasing services company significantly, introducing AlphaCity corporate car-sharing and AlphaElectric, a simple way for companies to access electro-mobility. Lessacher joined the BMW Group in 2007, where he joined the team at BMW Financial Services in Munich. Prior to that, he held various management positions at UniCredit Group and Sixt Group.


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