March 17, 2015

Mini Cooper S launched in India @ Rs. 34.65 lakh

The new Mini Cooper S with increased power and enhanced driving thrills meets the aspirations of the performance-oriented Mini fans. The formidable beast under its shining bonnet: the new Mini TwinPower Turbo engine, offers an entirely new understanding
of driving dynamics.

The new Mini Cooper S is available at Mini dealerships across India as a CBU (Completely Built-Up) unit.

"Mini never stops to surprise you. Just when you thought we could not possibly make the new Mini any more exciting, we did exactly that. Minis have always had a knack for speed and agility and the new Mini Cooper S takes that passion even further. The powerful Mini TwinPower Turbo four cylinder engine takes the classic Mini go-kart feeling to new heights as it revels in the mind-blowing force of increased power and acceleration. The new Mini Cooper S is furiously fun and ready to dominate the Indian streets like never before," said Philipp von Sahr, President, BMW Group India.

The new Mini TwinPower Turbo engines make the new Mini faster and lighter on fuel. Bustling beneath the bonnet of the new Mini Cooper S is the mighty 4-cylinder Mini TwinPower Turbo petrol engine delivering 280 Nm torque. Developed from scratch for the new Mini, it injects the Mini Cooper S with 141 kW/189 hp of pure unadulterated driving thrill. The Mini Cooper S is quick and only needs 6.7 seconds to hit 100 km/h and its top speed is 233 km/h.

Mini Cooper S impresses from every angle. The completely redesigned front grille boasts big air intakes and a black honeycomb-patterned grid specific to the Cooper S. On the back, the air outlet housing two fog lights is wrapped around the double exhaust tailpipes. Proud red S badges on the front grille and back make a clear athletic statement for the Cooper S. Lighting the way are newly designed headlights and rear lights with full-LED headlights available as an option. For the side indicators, new graphics and a new insert play a big role in giving the new Mini Cooper S it's more mature look.

The interior of the new Mini Cooper S is every driver's dream. Step in and feast your eyes on the revamped dashboard. All driving related displays such as the speedometer and rev counter are placed behind the steering wheel, directly in your field of vision. The centre speedometer has been replaced by the all-new Mini Central Display which shows car information and entertainment. Increased interior space and foldable rear backrest with adjustable tilt angle make for further advancements in the area of functionality.

The standard six-speed automatic transmission provides improved efficiency, enhanced shift comfort and increased shift dynamics. The automatic transmission is combined with the automatic engine start/stop function to prevent unnecessary fuel consumption caused by idling at junctions or in congested traffic.

With the all-new Mini Driving Modes you can change the car's driving characteristics, interior lighting and engine sound to match your mood. You can switch to Green mode to save on fuel or dial it up to Sport mode to test the speed and agility. If you want the best of both worlds, just leave it on MID mode and the vehicle will be on its best balanced behaviour.

The new Mini Cooper S is stacked with top notch safety technology. The standard safety equipment in the new Mini comprise front and passenger airbags, 3-point seat belts, dynamic stability control, crash sensor, anti-lock braking system and run-flat indicator.

The new Mini Central Display is also your window to the outside world. A pulsating hub of infotainment, it is also optionally available in the 6.5-inch display or the whopping 8.8-inch widescreen version. When hooked up to your smartphone with the relevant apps, Mini Connected provides an endless stream of digital information and entertainment. Follow your friends on Facebook, tweet about your travel destination or check in on Foursquare when you get there.

The new Mini Cooper S also comes with a dazzling array of high-tech options. Choose from features like Mini Navigation System Professional, Mini Connected XL, Wired package, Mini Head-up Display, Harman Kardon hi-fi system and LED headlights with cornering function.

The new Mini Cooper S is available in pepper white and volcano orange as non-metallic paintwork and in the nine metallic paintworks - moonwalk grey, blazing red, lapisluxury blue, british racing green, iced chocolate, thunder grey, deep blue, white silver and midnight black.

The all India ex-showroom price of the new Mini Cooper S is Rs. 3,465,000.


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