June 02, 2015

Tata Motors launches new Safari Storme starting @ Rs. 9.99 lakh

Tata Motors announced the launch of the new Safari Storme, loaded with new performance and connectivity features - of DriveNext and ConnectNext, based on the company's customer focused Horizonext strategy.

"As India's first SUV - the Tata Safari
has constantly evolved catering to varied requirements of the Indian car buyer, inspiring them to not only think big, but to also think adventure with their families. The new Safari Storme has a host of integrated connectivity features for a more complete vehicle experience, new design elements to the exteriors and the interiors, for added dynamism, boldness and aggression, along with a superior road presence," said Girish Wagh, Senior VP, PPPM (Program, Planning and Project Management), Passenger Vehicles Business Unit, Tata Motors.

Taking performance of the new Safari Storme to the next level, DriveNext has enabled better delivery of power and comfort, for an unparalleled drive and ride experience on all terrains, due toTata Motors advanced 2.2 L Varicor engine. With improved power @ 150 PS and better low-end torquemated with a 5-speed gearbox, the new Safari Storme will now boast a better and smoother drive, be it on cramped city roads, patchy surfaces or on highways.

Completing the driving experience of the new Safari Storme is a fully integrated ConnectNext infotainment system powered by Harman. The infotainment system is featuring an LCD screen, with Bluetooth connectivity, iPod-in, USB-in and AUX-in, along with a CD and AM-FM player, offering an acoustic experience that's best-in-class, with six speakers, with other features like steering mounted controls, for customers to stay connected at all times.

The new Safari Storme is a refined vehicle, delivering a performance of 0-100 km/hr in 14 seconds. The new Varicor engine, turbocharged with VTT (Variable Turbine Technology), delivers 150 PS Power & 320 NM Torque, providing easy drivability, swifter response and lower NVH (Noise, Vibration and Harshness). The 4x4 variant also features ESOF (Electronic Shift-on-Fly) technology, enabling engagement of the 4x4 or 4x2 mode on the move, with high fuel efficiency at 14.1 kmpl.

The Safari Storme's rigid ladder frame chassis constructed with advanced hydro-formed members for high structural strength, adds robustness, enabling best load carrying capabilities, enhancing rigidity, while simultaneously reducing weight.

Boasting a turning circle radius of 5.4 m, the new Safari Storme makes driving and maneuvering in tight confines, absolutely easy. The ground clearance of 200 mm, with a gradeability of 32 per cent in the 4x2 mode adds to the off-road ability of the vehicle. ABS (Anti-lock Braking System) & EBD (Electronic Brake Distribution) brings in the reassurance for better control of the Safari Storme on every terrain.

Crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering column keeps passengers safe from all sides.

In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, unlocks all the doors and also switches on the hazard warning lights, warning other road users. The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare.

An all-new upper and lower front look grill in charcoal grey and ocean grey (variant wise), gives the new Safari Storme a fresh powerful look. A new diamond motif has been adopted, to further create a classier effect, with 'Storme' now embossed in black, on the silver cladding of the hood of the vehicle. The roof rails of the new Safari Storme also sport subtle changes, adding to the sportiness of the vehicle.

The interiors of the Refresh are now lifted by a Java Black colour theme, highlighted by a Warm Silver accents on the dashboard and door handles. The seat fabrics are designed to complement the interior with a fresh pattern on the insert and contrast stitching.

The luxurious and spacious interior of the new Safari Storme has ample leg space and headroom to accommodate a family of 5 in comfort, with plenty of luggage space for longer rides. The 5-link suspension with coil springs for the rear wheels, with double wishbone suspension at the front, adds to the ride comfort, with the new 260 mm diameter self adjusting clutch enables seamless gear shifting for a smooth ride.

The pricing of the new Safari Storme start at Rs 9.99 lakh (ex-showroom, New Delhi). The range is available in four variants, LX (4x2), EX (4x2), VX (4x2 and 4x4), in five classy colours - arctic silver, urban bronze, pearl white, astern black and arctic white. The new Safari Storme will also come with a warranty of 3 years or 100,000 km, whichever is earlier, extendable upto 4 years or 150,000 km.


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