Head - International Business, Commercial Vehicles Business Unit, Tata Motors. Tata Motors will commence production of pickups and light commercial vehicles, with partners ICAR SA, in June 2015.
"The industrial launch of Tata Motors assembly plans in Tunisia is a major step in Tata Motors continued expansion in Africa and the global automotive industry. The Tunisian automotive industry holds a strategic place in Tata Motors global plans, with a well-developed competitive network of suppliers, along with a well-trained work force in latest automotive technologies, key factors in the success of Tata Motors operations here. Through our association with ICAR S.A., we plan to constantly keep in touch with the market here, to determine customers' preferences, launch new products and upgrade our existing ones, offering unmatched benefits to our customers," said Wasan.
Tata Motors and ICAR SA will start with the production of Tata Xenon pickups and light commercial vehicles Ace and Super Ace. The Tata Xenon will be the most powerful pick-up in the Tunisian market with 140 hp and 9 blades leaf spring suspension set-up. The vehicle will also be one of the best equipped, with air-conditioning, power steering, alarm, power windows and power mirrors. Tata Motors will offer 3 variants of the pickup - the single cab 4x2 and Double Cab in the 4x2 and 4x4 configuration.
The Tata Super Ace and Tata Ace will open the door to a new small utility segment in Tunisia, with several application based vehicles for small businesses.
The distribution of Tata Motors vehicles and after-sales service will be provided by Le Motor SA, and the product will be available throughout Tunisia starting from September 2015.