July 28, 2015

Infiniti launches the 'Ultimate Test Drive' campaign, drive a real F1 car

Infiniti has launched the 'Ultimate Test Drive' campaign providing one lucky motorist from the UK the opportunity to get behind the wheel of a real Formula One car with instruction from Infiniti Red Bull Racing driver Daniil Kvyat.

Customers who visit any UK Infiniti centre and
complete a test drive will be entered into a prize draw. From there, 25 finalists will be selected to go head to head at Rockingham Motor Speedway where they will be assessed on all aspects of their driving ability and car control by a panel of judges - including Infiniti Red Bull Racing Test & Reserve driver Sebastien Buemi.

One UK winner will be selected to join winners from Russia and the Middle East for the ultimate prize. Starting with driver training on the Infiniti Red Bull Racing simulator at the team's factory in Milton Keynes, they will then be flown to Dubai to test drive a real, fully race specification Formula One car with personal guidance from Infiniti Red Bull Racing driver Daniil Kvyat. After the driving experience of a lifetime, they will travel to Abu Dhabi to experience a VIP hospitality weekend for two at the Grand Prix, courtesy of Infiniti.

"Never before has Infiniti offered a prize of this calibre and we are delighted to be able to reward potential and existing customers with an opportunity like this. Our partnership with Infiniti Red Bull Racing has helped us to emphasise the performance part of our DNA, so offering one winner the chance to experience the ultimate test drive is a real testament to our own Inspired Performance," said Carl Bayliss, Country Manager, Infiniti UK.


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