Mike Orford will join Volkswagen Group
UK as Head of Press and Public Relations, Volkswagen UK, from Porsche Cars Great Britain Limited. He will report to Volkswagen UK Director, Alex Smith.
Paul Buckett joined what was then V.A.G UK Ltd in 1988 as Public Relations Manager, Volkswagen, later becoming Head of Press and Public Relations for Volkswagen Group UK. In this role he inherited responsibility for Volkswagen Passenger Cars, Volkswagen Commercial Vehicles and corporate affairs for the UK importer.
Volkswagen Group Communications in Wolfsburg recognises the increasing importance and international impact of UK media and Buckett's new role will shorten the lines of communication between the UK importer and with the Parent Company.
Mike Orford began his successful career in motor industry public relations when he joined the Volkswagen Press and PR team as Press Officer from Diesel Car magazine in 2001. He soon became Product Affairs Manager, before moving across to SEAT UK in 2005 as Head of Press and PR. Orford commenced his present position as Head of Press and Public Relations at Porsche Cars Great Britain Limited in 2012. In addition to his background in journalism and media communications, Mike is also currently Chairman of the Motor Industry Public Affairs Association.
Both appointments take effect from October 1, 2015.