September 23, 2015

Jeep brand partners with the World Surf League (WSL)

The Jeep brand is the partner of the upcoming European events of the 'World Surf League'. After competitions in South Africa, the Fijian Islands, Tahiti, Australia, Brazil and the United States, the champions of the World Surf League (WSL) arrive in Portugal and
France in the coming weeks, taking part in the Cascais Women's Pro Portugal (September 22-28, 2015), the Quiksilver and Roxy Pro France (October 6-17, 2015) and the Moche Rip Curl Pro Portugal (October 20-31, 2015).

The European events of the prestigious WSL Championship Tour (CT) are just a small part of the partnership between the World Surf League (WSL) and the Jeep brand. Announced last May, this multi-annual global agreement, the first of its kind for Jeep, sees the brand as the WSL's official and exclusive Global Partner in the automotive sector. It is the opportunity for the Jeep brand to let the general public know about its affinity with surfing, and let visitors drive the entire range of the most awarded SUVs.

The 'Jeep Lounge', a dedicated area, will be set up in the Sponsors' Village where visitors and surf enthusiasts can ask for information about the Jeep range, buy the complete collection of official Jeep merchandising, and book a test drive on the Jeep models on a specific obstacle course known as the 'Jeep Track'.

During the Portuguese events, the public will be able to take part in a special session with a customisation of a Jeep Renegade with UniPosca felt-tip markers and share the result of it on social networks, or join in the Wrangler Sunset Party organised on the beach at the end of the day's competitions, around a specially customised model of the iconic Jeep.

During the French event, fans can also take part in the Mini-Jeep Academy, a challenging course set up to test their 'driving' skills using a special 'longboard', that is an electric skateboard with the Jeep logo, built mainly for overcoming obstacle through the courses.

Finally, these world-class surfers and Jeep Ambassadors will be accessible to the fans during both the Quiksilver Pro France and the Moche Rip Curl Pro Portugal: the Brazilian champion Filipe Toledo, the promising Portuguese surfer Vasco Ribeiro and the talented young Italian surfer Leonardo Fioravanti.


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