December 01, 2011

Mercedes miniatures win eight categories in readers' poll

Germany's leading magazine for model cars, have declared miniature versions of Mercedes-Benz vehicles the winners in no less than eight categories. Two awards went to the Mercedes-Benz SLS AMG 1:12 scale model from model-car maker Premium Classixxs: The gullwing model from the
Mercedes-Benz Collection won the overall award 'Super Model Vehicle 2011' as well as achieving first place in the 1:12 category. Readers voted on a total of 162 models (including 31 Mercedes-Benz models) in 22 categories.

In addition to these accolades, Mercedes-Benz Accessories GmbH won the award in the new category 'Premium brand 2011 auto industry'. For this award, which was given for the first time this year, the readers had to decide which car maker had made the best policy for model cars in 2011. "We are naturally very pleased to receive this recognition," says Christian Boucke, CEO, Mercedes-Benz Accessories GmbH. "Model cars that remain faithful to the original and are produced with great attention to detail have always had a special importance – both in our Collection and in the case of our licensed products. Over 350 models bearing the Mercedes star currently arouse the passion for perfection and design common to collectors all over the world. And models from around 130 licensed partners allow Mercedes-Benz to widen its range of products at specialist retailers."

The table below highlights the winning Mercedes models as voted for by the readers of MODELL FAHRZEUG magazine:

Category
Model vehicle
Scale
Manufacturer
'Super Model
Vehicle 2011'
Mercedes-Benz SLS AMG
1:12
Premium Classixxs
Collecting



Commercial
vehicles 1:87
Unimog 406
1:87
Bubmobil
Agriculture
1:32 & 1:43
Unimog 406
1:32
Weise Toys
Miscellaneous scales
Mercedes-Benz SLS AMG
1:12
Premium Classixxs
Model making



1:87
Mercedes 680 Roadster
1:87
Tin Wizard
RC



Electro-newcomer
Mercedes-Benz SLS AMG
1:12
Dickie
Electro-business
Unimog U400
1:14
Carson
Slot racing
Mercedes-Benz 300 SE, Rallye Argentina 1964
1:32
Revell


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