December 23, 2011

Rapid marks Skoda's entry into the popular C segment

Skoda Auto India launched its much awaited C segment sedan Skoda Rapid in India. With superior quality design and exclusive features tailor made for the Indian market, the Rapid will be available at a price of Rs. 6.75 lakh ex-showroom Delhi.
Symbolising Skoda’s brand
value – 'Simply Clever', the Rapid is ideal for the Indian streets with an attractive design, ample space, excellent safety equipment and modern proven technology. With this offering, Rapid is expected to become the cornerstone for brand Skoda in India.

The Rapid has been created keeping the Indian customer in mind and marks Skoda’s entry in the extremely important C segment. It is a comfortable car for the family with an elegant design, ensuring an efficient drive. The Rapid will be produced at the group’s Chakan plant in Pune.

With the central philosophy of 'Clever engineering with a human touch' and the attitude of 'Listen closely to customers’ wishes', Skoda also unveiled its new corporate identity with a young, fresh and precise logo in India.

“Skoda Auto India marks a crucial milestone in India with the launch of Rapid. We intend to strengthen our presence in the highly competitive C segment in the country with this launch. We are confident that this car will become the cornerstone for the Skoda brand in India. It’s distinctly fresh, young, smart and clear-cut design makes Rapid a well-balanced car and therefore successfully fills the gap between Skoda Fabia and the current Laura," Thomas Kuehl, Member of the Board & Director, Sales & Marketing, Skoda Auto India commented.

The typical buyers in this segment are people who have succeeded in their profession on their own. The Rapid customer loves driving and wants the tactile feel of a well-engineered, solid, comfortable car. These people are self-confident, they have high expectations of the car they buy, and they demand quality and performance; while at the same time valuing an optimum cost of ownership.

Thomas Kuehl further added, “The Rapid is positioned as a family car, compact enough for the city and spacious enough for longer trips. Our plans for the Rapid in India are fairly ambitious, given that we expect it to become the bestselling car in our model line-up in India, in the near future. We aim to penetrate in the competitive C segment and have an advantage over our competitors with our high quality design and unique features for the Indian market.”

Skoda currently has 90 dealerships in India, and expects to have about 100 by the year end.

Skoda Rapid Prices
Skoda Rapid variants
Prices (in Rs)
Ex-Showroom Maharashtra
Ex-Showroom Delhi
Active 1.6 MPI MT
Rs. 662,363
Rs. 675,000
Ambition 1.6 MPI MT
Rs. 695,717
Rs. 709,000
Elegance 1.6 MPI MT
Rs. 784,007
Rs. 799,000
Ambition 1.6 MPI AT
Rs. 793,818
Rs. 809,000
Elegance 1.6 MPI AT
Rs. 882,108
Rs. 899,000
Active 1.6 TDI CR
Rs. 780,084
Rs. 795,000
Ambition 1.6 TDI CR
Rs. 813,437
Rs. 829,000
Elegance 1.6 TDI CR
Rs. 901,728
Rs. 919,000

Skoda Rapid specifications
> Available in petrol version with manual and automatic transmission
> Available in diesel version with manual transmission
> Available in three variants – Active, Ambition and Elegance
> Available in five colours – brilliant silver, candy white, cappuccino beige, deep black pearl and flash red
> 4,386 mm in length, 1,699 mm in width and 1,466 mm in height, wheel base of 2,552 mm and ground clearance of 168 mm.
> 1.6-litre petrol engine with maximum power of 77 kW (105 PS) @ 5250 rpm and maximum torque of 153 Nm @ 3800 rpm
> 1.6-litre diesel engine with maximum power of 77 kW (105PS) @ 4400 rpm and maximum torque of 250 Nm @ 1500–2500 rpm

‘Simply Clever’ solutions
> Front passenger seat adjustment from rear seat using ergo-lever
> Anti-pinch windows
> One-touch operation for electrically adjustable windows
> Adjustable dual rear air-conditioning vents
> Security code for audio player
> Height and Length adjustment for steering wheel
> Foldaway cup holders
> Rough Road package

Key Product content
> Driver & front passenger airbags
> ABS (Anti-lock Braking System)
> Skoda 2-DIN integrated audio player w/ aux-in socket + SD/MMC data card reader
> Front passenger seat adjustment from rear seat
> Height & length adjustable steering wheel
> Climatronic - Automatic air conditioning w/ electronic regulation of cabin temperature
> Adjustable dual rear air-conditioning vents on rear centre console
> Remote controlled central door locking w/ comfort operation of electric windows
> Electrically adjustable external mirrors
> Multi-function information display


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