January 25, 2012

BMW 1-series is the big BusinessCar Award winner

BMW's new 1-series is the 2012 Business Car of the Year, after the readers of BusinessCar magazine and www.businesscar.co.uk chose it as the new product that best serves their company and their drivers. 

BMW had a successful awards, with the German
premium brand also collecting the Manufacturer of the Year prize and the Green Model of the Year for the ultra-efficient 320d ED model, while there were sector wins for the 3-series, 7-series and X5, as well as the BMW-owned Mini hatchback.

The AA collected four awards including Service Supplier of the Year, and Jaguar, Audi, Range Rover, Ford and Fiat all took prizes.

The BusinessCar Awards are the only awards in the market that are solely decided by the readership, both online and in print. This makes them the most influential in the business car arena.

"BMW's impressive and class-leading combination of desirability, efficiency and driving pleasure has again shown itself with this haul of awards, decided by the readers of BusinessCar, proving that the brand is at the forefront of the company car market," said BusinessCar Editor Paul Barker. "Across the range there is a model for every level of employee, each one offering low tax bills, good running costs and the premium BMW badge. The people running these vehicles and giving them to their staff obviously appreciate the job BMW is doing."

"The 1-series is a step forward from its already impressive predecessor, with BMW ironing out the few weaknesses to make a very attractive business car in terms of emissions and economy, handling and increased practicality,  so it's easy to see why BusinessCar readers would select it as their favourite new car, and therefore 2012 Business Car of the Year," adds Barker.

"The BusinessCar Awards are the only prizes decided entirely by the readers of the publication and website, so therefore are an endorsement handed out by the very people using them on a daily basis to help their business run to its maximum potential," said Barker. "Therefore the winners should take great pride in their achievements."


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