January 25, 2012

GM names Carat Global Media Buying and Planning Agency

General Motors has awarded its global media operations account to Carat, part of the specialist media and digital group Aegis Media, after an extensive review of the company’s global marketing operations. The account carries responsibility for most of GMs global
planning and buying operations for consumer-facing media, including broadcast, digital and social media. 

“We wanted a media agency partner with the sophistication to leverage global marketing opportunities,” said Joel Ewanick, GM Vice-President and Global Chief Marketing Officer. “Carat has an innovative approach to drive significant marketing value and their service model has been tailored to align well with our global and regional brands. They are uniquely positioned to help us form strong media partnerships and drive significant global efficiencies.”

Carat will immediately begin to transition responsibility for GM’s media operations in most global regions, with the exception of China, India and Brazil, where these activities will continue to be managed by agencies specific to those countries.


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