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13.1.12
Wheelsology
road safety using various innovative and exciting activities.It will be a special 4-hour program wherein school children will be educated to adopt road safety measures in their day-to-day life.
Speaking on the occasion, Darshan M., CEO, Machdar Motorsports said,”It gives me immense pleasure to announce the launch of ‘My i1 Day ‘across schools in the country. We are initiating the program keeping in mind the dates of road safety week.”
With the increasingpopularity of motorsports in India, it is critical that children are educated on road safety and driving with precaution. Machdar, being committed to keeping kids safe on and around the road, is now reaching out to schools to build awareness about road safety, added Darshan M.
“The i1 Day is a great campaign initiated by Machdar Motorsports. It is in line with the FIA’s objective to promote road safety and sustainability at all levels in every country across the world. Our road cars have made huge steps forward in terms of safety equipment but both human driving behavior and the road themselves need to be improved drastically in our country. Road safety education for the young population is the way to go and schools are the ideal place to start creating this awareness of how important it is to be safe on our roads. The motorsport community has a huge role to play and the FMSCI is glad to support a great initiative like this," said Vicky Chandhok, President, FMSCI.
The program aims at reaching to 327,000 kids across 654 schools in 100 cities to build awareness about road safety. This program has been designed in such a way that it is both educational and exciting. The duration of the entire campaign is about 45 days.
Posted in: Motor Sports
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