Mahindra to open second phase of bookings for its XUV500

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, announced that it will open the second phase of  bookings for the hugely successful XUV500, for a limited period of 10 days only, starting January 25, 2012. The bookings for the
XUV500 will now extend to 19 cities in India, namely  Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh/Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik.

As a unique customer-centric measure, M&M has decided to undertake an XUV500 draw in the next round of bookings in case the requests exceed 7200. This will help in ensuring a reasonable waiting period for the customers selected in a fair and transparent manner. The draw process will be validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt. Ltd (DTTIPL) as per mutually agreed scope & terms between M&M and DTTIPL. Details of the draw process will be announced on the brand website, www.mahindraxuv500.com shortly. The XUV500 draw application period is from 9.00 AM. on January 25 to 7.00 PM on February 3, 2012 (both days included). An amount of Rs. 80,000 will be payable with the XUV500 draw application form. Results of the XUV500 draw will be announced by February 15, 2012.

Speaking on the re-opening of bookings for the XUV500, Vivek Nayer, Senior Vice-President - Marketing, Automotive Division, M&M Ltd. said, “It is a delight for us at Mahindra to re-open the bookings for the much acclaimed XUV500 and also extend the launch to 19 cities. To ensure that our customers do not have to wait beyond a reasonable period, we are undertaking an XUV500 draw,  which will ensure fair and transparent allotment of the vehicle to our customers who get selected in the draw. We continue to be humbled by this overwhelming response to the XUV500 and would like to thank customers for the confidence they have shown in us”.

The bookings for the XUV500 had to be temporarily deferred just post launch as 4 months production of over 8,000+ units was sold out within just 10 days in 5 cities.

Posted in: Mahindra,SUV