BMW Group makes successful start to new year

The BMW Group increased its sales significantly in January. A total of 112,163 BMW, Mini and Rolls-Royce brand vehicles were delivered to customers (previous year 105,193) – an increase of 6.6 per cent.

“We made a successful start to the new year, selling
more BMW brand vehicles than ever before in the month of January. The BMW Group reported strong sales gains in the Asian and North American markets, among others,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. The new BMW 3-series sedan, scheduled for worldwide release in mid-February, will create positive impetus for growth going forward. “We expect the positive trend in sales to continue over the coming months. In fact, we anticipate even more dynamic growth in the second half of the year in light of the launch of additional new models,” added Robertson.

BMW with new January high
The BMW brand reported the strongest January in its history. Sales climbed 5.9 per cent to 96,183 (previous year 90,858) vehicles. With a total of 13,070 (previous year 10,976/+19.1 per cent) deliveries, the new BMW 1-series registered substantial growth. In spite of the coming model change, sales of the BMW 3-series remained at a high level with 22,710 (previous year 23,475/-3.3 per cent) units.

The BMW X1 volumes rose 5.6 per cent to 7,445 units (previous year 7,050). The BMW X3 also started the new year well with 9,348 vehicles sold (previous year 5,984/+56.2 per cent). The same applies to the BMW X5, which reported an 8.3 per cent increase in sales to 8,872 (previous year 8,194) units. Deliveries of the BMW X6 also rose 5.0 per cent to 3,372 (previous year 3,211) vehicles. Solid demand for the new BMW 6-series drove sales to 1,106 (previous year 168) units. The flagship BMW 7-series also continued to perform well, with sales climbing 37.1 per cent to 5,844 (previous year 4,263) vehicles.

Mini makes a strong start to the year
The Mini brand also remained on its successful course worldwide. A total of 15,768 (previous year 14,125) vehicles were delivered to customers – an increase of 11.6 per cent. The Mini Countryman was among the models to post significant growth, with sales rising 59.0 per cent to 5,575 (previous year 3,506) units.

Strong gains in Asia and North America
The BMW Group made strong gains in a number of markets, including North America and virtually all of the Asian markets, in January. In Asia, deliveries climbed 25.6 per cent to 36,422 (previous year 29,006) vehicles. The dynamic growth also continued in China, the BMW Group’s third-largest market last year: A total of 26,505 (previous year 20,308) vehicles were sold there last month – an increase of 30.5 per cent. Other Asian markets, such as Japan (2,731/+22.9 per cent) and South Korea (2,100/+12.9 per cent), also reported significant rates of growth.

A total of 22,443 (previous year 20,751) vehicles were delivered to customers on the American continent in January. This represents an increase of 8.2 per cent. In the US, the company’s largest single market, sales increased by 5.8 per cent to 19,739 units (previous year 18,656) in the month under review.

The BMW Group also reported strong growth in a number of European markets: Customer deliveries climbed by 12.4 per cent in Italy to 5,445 (previous year 4,845) vehicles; by 10.6 per cent in France to 3,342 (previous year 3,022) vehicles; by 34.7 per cent in Switzerland to 1,316 (previous year 977) vehicles; by 31.8 per cent in the Netherlands to 1,550 (previous year 1,176) vehicles; and by 19.0 per cent in Austria to 1,184 (previous year 995) vehicles.

BMW Motorrad sales 11.1 per cent higher
BMW Motorrad also achieved a substantial increase in sales in January. Deliveries climbed 11.1 per cent to reach a total of 5,237 (previous year 4,714) motorcycles. Husqvarna delivered 544 (previous year 362/+50.3 per cent) motorcycles to customers.

Posted in: BMW,Luxury,Sale Report