Cooperation between Daimler AG and the Museo Mille Miglia

Daimler AG has entered into a strategic cooperation with the Museo Mille Miglia in Brescia, Italy. The aim is to highlight and strengthen the commonalities between the Mercedes-Benz Museum and the Museo Mille Miglia. Planned activities include a mutual exchange
of exhibits.

The first event will be an exhibition featuring five racing cars from the Mercedes-Benz Classic collection, which go on display on February 15, 2012 at the Museo della Mille Miglia - a museum whose history is closely linked with what is probably the most famous road race in Europe.

“Mercedes-Benz is part of the high level of continued fascination with the Mille Miglia road race,” says Michael Bock, Head of Mercedes-Benz Classic and Managing Director of Mercedes-Benz Museum GmbH. “This collaboration with the renowned museum in Brescia ties in with a tradition of joint projects.” And Cavaliere Attilio Camozzi from the Museo Mille Miglia adds, “Brescia and Stuttgart, the Museo della Mille Miglia and the Mercedes-Benz Museum – both are linked by art and a shared passion for motorsport. This is the basis for a partnership with a great future: sport as the ideal ambassador for economic progress and enrichment of the social life in both cities. Together we are strong.”

Mercedes-Benz is the only foreign automotive brand to have twice won Italy’s legendary 1,000-mile race on the original route. Rudolf Caracciola and Wilhelm Sebastian secured victory in the SSKL model in 1931, and Stirling Moss and Denis Jenkinson won the race in 1955 – with a fastest time that remains unbeaten to this day.

The cooperation pays homage to racing history – but it goes even further. Planned activities include exhibiting works of art from the Daimler AG collection at the Museo di Santa Giulia in Brescia, which is unique throughout Italy and Europe in terms of its location and exhibition concept.

The Mercedes-Benz Museum
> A place of innovation with 160 vehicles and more than 1,500 exhibits in total
> Committed to the history of the brand - then and in the future
The Mercedes-Benz Museum is the only museum in the world that seamlessly documents the 125-year history of the automotive industry from day one. Covering an area of 16,500 square metres on nine levels, it features 160 vehicles and a total of more than 1,500 exhibits. The museum regards itself as a place of innovation and shows that history, too, is always looking ahead to the future.

The exhibition not only presents the exhilarating history of the Mercedes-Benz brand; it also offers an insightful glimpse into the future. This is also reflected in the architecture of the Mercedes-Benz Museum created by van Berkel and Bos of the UN Studio in Amsterdam. The building’s interior is modelled on the double-helix DNA spiral containing the human genetic code. This is entirely in keeping with the Mercedes-Benz brand’s concept of originality based on reinventing the automobile, again and again.
The museum takes visitors on a fascinating journey through automotive history, which starts when they take the lift up to the top floor of the museum. From here, two tours lead in opposite directions from the dawn of automotive history in 1886 back to the starting point, sweeping in long curves through the extensive collection - and intersecting at various points along the way.

The first tour runs through seven Legend (Mythos) rooms – each one dedicated to a specific era – that document the history of the brand in chronological order. The second tour features the entire range of Mercedes-Benz vehicles set out in five themed Collection rooms, presenting the brand portfolio and the collection in all their diversity through the decades. Visitors can switch between the two tours at any time. Both tours finish at the ‘Silver Arrows – Races and Records’ banked corner. The exhibition also includes the ‘Fascination of Technology’ section, which offers visitors an insight into everyday life at Mercedes-Benz and also takes a look at the future of the motor car.

The Museo Mille Miglia
> Dedicated to the legendary road race through Italy
> Divided into nine time periods
> An atmosphere that brings motorsport history to life
The Museo Mille Miglia vividly documents the history of the Mille Miglia, Brescia’s legendary motor race. It opened its doors on November 10, 2004. The idea of the museum was conceived and implemented by the Associazione Museo della Mille Miglia Città di Brescia (Museo Mille Miglia Association of the city of Brescia), formed expressly for this purpose by a few Mille Miglia enthusiasts together with the Automobile Club of Brescia.

The museum dedicated to the legendary race for historic cars is situated inside the Monastery of Sant’Eufemia della Fonte, a magnificent building complex just outside Brescia on Lake Garda. Its wonderful location and historical significance add to the prestige of the Museo Mille Miglia.

The Museo Mille Miglia gives visitors a greater appreciation of this extraordinary sporting event, while illustrating a slice of Italian history, culture and social customs between 1927 and 1957 in the regions along the race route.

The museum is divided into nine time periods: seven sections are devoted to the Mille Miglia races between 1927 and 1957; one to the Mille Miglia races between 1958 and 1961; and one to the contemporary Mille Miglia. The exhibition also includes vintage cars associated with the legendary race. The tour is marked throughout by a red line running along the walkway and through all sections of the exhibition.

At the end, the route continues into an area reserved exclusively for institutions and companies, where particular settings or situations that have contributed to the adventure of the historical or current Mille Miglia can be recreated.

Finally, before leaving the museum, visitors can explore some of the rarest and most important collections dedicated to the historic Mille Miglia race, housed in the monastery’s former stables.

Posted in: Daimler,Mercedes-Benz,Out of Wheels