April 09, 2012

Best ever non-scrappage March for Kia

Kia Motors (UK) Limited hit a new March sales record, without scrappage sales, of 11,178 units and a record first quarter with 17,211 cars delivered to customers.

Only 2010 saw better total figures for Kia in the midst of the Government’s Scrappage Incentive Scheme
when Kia sold 12,277 cars in March including 5,062 under the programme.

Kia also saw its market share figures hit a new high of 3.0 per cent in March and 3.06 per cent for the year so far.

“This is an excellent performance for us and seems to show that, with the market as a whole slightly up, we are perhaps seeing the end of the slump in new car sales that prompted the Government’s scrappage scheme in 2009 and 2010. I expect that this trend will continue going forward and I fully expect Kia to continue to grow its volumes and share during 2012," commented Michael Cole, Managing Director.

“What is particularly heartening is that our performance has not come on the back of a single model. Picanto, Rio, cee’d and Sportage have all done extremely well and we have also seen strong growth across all channels – and that is good both for the brand and our dealers, who are doing an excellent job around the country,” he added.

In detail, Kia’s March total of 11,178 is up almost 12 per cent on the 2011 figure of 9,986.

The 2010 first quarter record of 20,673 wasn’t passed, but if scrappage sales are removed then the figure of 9,880 is easily beaten by this year’s total. And that figure of 17,211 is also up on last year by more than 17 per cent.


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