April 17, 2012

Biker boost for Cholmondeley Pageant as Ace Cafe confirms sponsorship

Motorcycling will feature more prominently than ever before at this year’s Cholmondeley Pageant of Power (June 15-17), as organisers confirm a new partnership with legendary petrolhead mecca, Ace Cafe London.

With the support of Ace Cafe, the 2012
Pageant will showcase even greater numbers of motorcycles, with the cafe boosting the numbers of eye-catching hot rods and superbikes – classic and modern – on display throughout the three-day event.  The iconic Ace Cafe will also host a ‘Rockers Restaurant’ at the Pageant, recreating the iconic rock ‘n’ roll atmosphere for which the venue in Stonebridge, North London is famed.

The 2012 Pageant of Power will celebrate the 110th anniversary of the founding of Triumph Motorcycles with a display of Triumph machines and a special category for the on-track programme. There will also be a new Supermoto race category, which will feature specially-designed Supermoto bikes tackling a varied-surface course made up of flat track, motocross and tarmac. 

Adding to the two-wheeled spectacle, the Bolddog Lings FMX Team will entertain visitors throughout the weekend with their Freestyle Motocross display, incorporating thrilling gravity-defying stunts.

“Among the various new additions to the Pageant of Power in 2012, Ace Cafe’s involvement is perhaps one of the most exciting,” said James Hall, Event Director for the Cholmondeley Pageant of Power. “It isn’t just a famous venue among motorcyclists and petrolheads, it is an integral part of biking culture in the UK, and we can’t wait to welcome loyal fans of the Cafe to the Pageant in June.”

Now in its fifth year, the Cholmondeley Pageant of Power will take place on the Cholmondeley Estate in Cheshire. A full event schedule and list of participants will be announced over the coming weeks, as Pageant organisers continue to reveal exciting new additions and features for 2012.


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