April 17, 2012

Mahindra’s flagship SUV brand Bolero touches a new milestone with annual sales of over 1,00,000 units

Mahindra & Mahindra Ltd. (M&M Ltd.), announced that its flagship Sports Utility Vehicle (SUV) brand, the Bolero touched a new milestone, having sold 1,00,686 units in FY 2011-12. This is by far its highest ever annual sales since inception.

The Bolero is yet again the highest
selling SUV in India for the 6th consecutive year with sales of 1,00,686 units during FY 2011-12 as against 83,112 units during FY 2010-11, registering a growth of 21 per cent. For the month of March 2012, the Bolero sold 10,026 units, which is the highest ever monthly sales, in the history of the brand. Further, all these have helped the Bolero notch up the 7th position among the top selling passenger vehicles in India in FY 2011 – 12, moving up from 9th in FY2010 – 11. What is significant is that the Bolero is the only SUV to feature among the top 10 selling passenger vehicles in India. 

“The fact that Bolero has sold more than 1 lac units in FY 2011-12  signifies the confidence consumers have on the brand. Over the years, Bolero has evolved with the changing lifestyle aspirations of customers resulting in an exceptional CAGR of 26 per cent. I am sure that the Bolero will continue to be as popular on Indian roads in years to come," said Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra.


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