April 25, 2012

Virtual driving pleasure with BMW models

Authentic driving pleasure is not just for the real world – as Auto Club Revolution, the new online racing game and car community for PC, demonstrates. Different BMW models can be configured for driving according to personal preferences. The online
game from British game developer Eutechnyx features the BMW 1-series M Coupe, the BMW 135i, the BMW M3 Coupe, the BMW M5 and the BMW Z4 M Coupe.

As exclusive launch partner, BMW was involved in the development of the online racing game from the early stages. Auto Club Revolution is not just a classic racing game with real-world tracks and realistically-detailed models, but is also designed to become an established forum for racing fans, automobile manufacturers and car enthusiasts. Over the long term, this is designed to develop into a strong community, with links to BMW channels.

There will also be an exclusive 'BMW Experience' for BMW fans - a specially-designed game experience which includes a specially designed race track, where players will be able to demonstrate their driving skill just with the BMW 1-series M Coupe. Once they have successfully completed this BMW challenge, players can transfer the BMW 1-series M Coupe to the main game for free, and set new track records by themselves or with friends.

“Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution has the possibility to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically. In Eutechnyx we found a partner who shares our highest quality standards,” said Andreas-Christoph Hofmann, Vice-President Brand Communication BMW, Marketing Services BMW Group.

“It is always a real challenge to build a vehicle’s distinctive handling accurately in a game – generating the models from CAD data is just not enough. To reproduce the handling of the BMW 1-series M Coupe in Auto Club Revolution in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example,” said Doug Wolff, Auto Club Revolution Team Lead.


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