June 02, 2012

Infiniti begins sales in Dominican Republic

The global expansion of Infiniti into new luxury markets continues on pace with the recent opening of the first Infiniti retailer in the Dominican Republic. Santo Domingo Motors Company proudly unveiled their newly constructed world-class Infiniti Center in the capital
city of Santo Domingo in late March, marking the beginning of modern automotive luxury in the region.

Santo Domingo Motors’ new Infiniti facility was constructed to embody the brand’s Inspired Performance and provide customers with the luxury and exceptional service standards that are pillars of the Infiniti Total Ownership Experience. 

“It is a privilege for us to be launching such an admired luxury brand in the Dominican Republic,” said Juan Velazquez, Vice-President, Santo Domingo Motors Company. “With a broad range of luxury vehicles which includes sedan, coupe, and crossover models, Infiniti will become the preferred automotive brand in the luxury segment of the Dominican vehicle market. Infiniti is dedicated to creating inspiring cars that will give our customers an exciting alternative within the luxury car segment with emotive design, exhilarating performance, and advanced technology. Our local team will ensure that the Infiniti promise is delivered to our honored guests with the utmost high standards of customer service and hospitality.”

Local launch marketing efforts will be based on the concept of 'now and then', using the statement - SINCE NOW/ 'DESDE AHORA'. The tagline clearly stipulates Infiniti’s commitment to modern luxury versus traditional luxury, and reinforces the statement that 'The Perfect Line is now a Curve', which is a celebration of the design, vision of the future, and most importantly, of the Infiniti experience. 

The new Infiniti Center is a standalone 3,200 sq m facility with both showroom and service center. The Infiniti lineup in the Dominican Republic includes the Infiniti G37 Sedan, G37 Coupe and M37 luxury sedan, QX56 full-size luxury SUV, FX35 and FX50 performance crossovers and new JX35 luxury crossover.


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