June 12, 2012

McLaren Automotive announces new retail partner for Geneva, the 12C’s next European destination

McLaren Automotive has announced that it will open in Geneva, Switzerland, from Autumn 2012 in partnership with British automotive luxury specialist, Autobritt Grand-Pre SA. The location of the new retailer was confirmed as 2 Rue du Grand-Pre in the heart
of the prestigious city.

Work has already begun on the dedicated McLaren Geneva showroom where technology, passion, tradition and personal service will come together.

“I am thrilled to be able to add such a prestigious brand to the existing range of British cars. From my father to my son Fabien, there are three generations of racing car drivers in our family. My father experienced the glory days of motoring and shared his passion for British cars with us - hence the name Autobritt. Today we are glad to be writing a new page in our family’s history and to experience the adventure that is the first stage in the story of a new brand like McLaren,” said Bernard Thuner, Chief Executive of the Autobritt S.A. group.

Antony Sheriff, Managing Director of McLaren Automotive, said, “Autobritt is a company that shares McLaren Automotive’s passion for not just the 12C, but also the special customer experience which goes with it. Its history in racing makes it a perfect fit for our brand, and I look forward to the start of sales in Geneva and adding McLaren to the city’s rich population of sports cars.”

McLaren Geneva will bring the number of Swiss retailers to two and follows the official opening of McLaren Zurich in September 2011.


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