July 05, 2012

Audi launches the Audi sportscar experience (ASE) in India

Audi launched its unique driving experience program, the Audi sportscar experience (ASE), at the Buddh International Circuit, Greater Noida. This is the first driving program in the country to be conducted exclusively with high performance sportscars, and
gives enthusiasts the opportunity to understand, drive and receive intensive training in the exceptionally engineered Audi R8 V10.

The program offers one of the most attractive formats, with dynamic slalom and lap training modules, internationally acclaimed instructors, a fleet of powerful Audi R8 V10 cars (5.2 litre, 525 ps) and one of the most exciting racing circuits in the world.

"The Audi sportscar experience has been developed in line with the Audi brand's 3 core value pillars – sportiness, progressiveness and sophistication. Whether it is the cars, the format or the conduct, everything about the program reflects what our brand stands for. These qualities and an exciting format together create a very unique and ideal opportunity for all car enthusiasts out there who have always wanted to dynamically explore sports cars, but have never had a chance to do so," said Michael Perschke, Head, Audi India.

The Audi sportscar experience is a 2 phase program:
> Audi race track experience
> Audi race track experience advanced

The racetrack experience focuses on sharpening a driver's skills such as handling, steering, braking and sector training on a race-track, under the guidance of an instructor. The sector training is designed to acquaint a driver with all of the racetrack's particular features and work out the racing line one bit at a time, before they proceed to tackle the entire circuit.

On the other hand, the racetrack experience advanced focuses more on understanding the racing line, over and under steering and regularity tests to master the entire race circuit. This exclusive program promises the ultimate in dynamic performance and fun at the wheel.

"The advanced program will only be made available to those who complete the racetrack experience and are deemed eligible by our instructors to move ahead to the second level of the program.This unique concept will also give the participants an opportunity to enroll in an international race experience," added Perschke.

The Audi sportscar experience caters to the sporty and the dynamic. Internationally, it is conducted on race tracks at Barcelona, the Nurburgring, the Euro Speedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium.

The ASE calendar
> Launch - July 5-7, 2012 (Audi racetrack experience)
> July/August/September- TBD (Audi racetrack experience)
> October/November/December- TBD (Audi racetrack experience advanced)

The packages available
> Only Experience (Price: 98000 INR)
> Experience + local shuttle (Price: 110,000 INR)
> Experience + local shuttle + hotel stay (Price: 125,000 INR)
(The packages are exclusive of all applicable taxes.)

Audi India racing talent Aditya Patel, who recently helped his team to a class victory in the 24 hrs of Nurburgring, and is also an Audi driving experience instructor said, "With the ASE, Audi has created an unmatched driving experience for avid car enthusiasts in India, giving them a chance to get behind-the-wheel of a very exciting sportscar on a real speedway. I feel this program will also help in dispelling the myths about viability of a sportscar vis-a-vis Indian market. The Audi R8 V10 epitomises perfection and the ASE will give speed lovers a chance to experience the award-winning Audi R8 V10 and its engineering prowess, first-hand."


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