July 24, 2012

Hyundai announces 'Trophy Tour'; exclusive display of the ICC World Twenty20 Trophy at showrooms

Hyundai Motor India Limited (HMIL), the official partner of ICC, hosted an exclusive display of the prestigious ICC World Twenty20 trophy at all Hyundai showrooms in Delhi & NCR. With this trophy tour, Hyundai is set to embark various consumer-engagement
initiatives for the upcoming ICC Twenty20 World Cup.

In continuation of being the long-term official partner with ICC as announced in 2011, Hyundai has introduced the Trophy Tour as a part of Twenty20 World Cup activities this year. The Trophy Tour will commence from New Delhi and will cover 3 metropolitan cities New Delhi, Mumbai and Chennai.

"Being the official partner of ICC World Twenty20, it gives us immense pleasure to organise the 'Trophy Tour' to give our cricket fans firsthand experience. We are confident that this tour will be a successful step in building up excitement and creating a buzz for the sport and Hyundai in a nation where cricket is a passion. We are very keen to engage with our customers through exciting activities planned for the coming months," said C.H. Han, Executive Director, HMIL.

The trophy will be carried in a specially branded Hyundai car - 'Fans of Brilliance'. The fans can visit select Hyundai dealerships for a preview and a photo opportunity with the trophy.


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