September 30, 2012

Land Rover celebrates the best of British in the heart of Paris

Land Rover has made the best in British automotive design and engineering big news in Paris with a high-impact presentation of the all-new Range Rover, a show-stand featuring the Land Rover Defender driven by field agent Eve in the new James Bond movie Skyfall,
and the European show debut for the revised 2013 Land Rover Freelander 2.

Paris was the first major international show appearance for the all-new Range Rover with its public show debut supported by an exclusive celebration of its status as an international design icon.

Land Rover's motor show stand over the two press days featured the complete new Range Rover line-up, with both Vogue and Autobiography versions, and the full powertrain range. This sees the 3.0 TDV6 diesel engine made available in Range Rover for the first time, alongside the 4.4 SDV8 diesel and the 5.0 LR-V8 Supercharged.

The display also made room for the rare, special edition Range Rover CSK heritage vehicle, a two-door model named in honour of Range Rover's first creator - Charles Spencer King. Its presence alongside the latest Range Rover generation provided a strong visual reference point for the evolution of the model's distinctive design.

The historic Paris Opera showcased an evening of Range Rover celebration with the new fourth generation model joined by its predecessors to demonstrate the evolution of its design across four  decades. Since the introduction of the ground-breaking original Range Rover in 1970, successive models have remained true to its ethos as a luxury SUV, with each iteration taking refinement, performance and the application of advanced technologies to new heights.


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