September 07, 2012

Mercedes-Benz India inaugurates a new showroom in West Delhi

In its constant endeavor to provide unparallel customer experience, Mercedes-Benz India delighted its customers in the National Capital by inaugurating its new state-of-art dealership in New Delhi. Spread over 20,000 sq ft and built with an overall investment of more
than INR 50-million towards the facility, T&T Motors West Delhi will give the customers a classy yet sporty feel of the brand with its exciting range of Mercedes-Benz cars including the all-new B-class Sports Tourer. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Ravi Talwar, Chairman, T&T Motors Ltd. inaugurated the dealership in presence of Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India.

"Big metros will remain key enablers for driving growth for Mercedes-Benz India, and Delhi will play a pivotal role in this growth story as it is a matured market with a well established base for connoisseurs of luxury cars. Delhi has tremendous growth potential for Mercedes-Benz as our customer base has been rapidly increasing here and the buyers want to experience the superlative attributes of the Brand Mercedes-Benz," said Peter Honegg.

"T&T Motors has been our distinguished partners in India since 1997 and we share a similar growth story. In T&T Motors, we see a partner who shares the same passion and commitment towards excellence in servicing the customers. I am confident that our growing customer base in New Delhi will experience even further an enriched vehicle ownership experience. Inauguration of T&T Motors West Delhi is part of our 'Go to Customer' strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities," he further added.

T&T Motors West Delhi is a well structured showroom with contemporary design, strategically located at Rajouri Garden area to cater to the growing customer base of Mercedes-Benz in West Delhi. Created in a span of mere three months with an initial investment of over INR 50-million towards the facility, T&T Motors West Delhi offers a unique blend of lifestyle and contemporary ambience bringing the customer closer to the brand. The showroom built with an objective of creating a luxurious experience for the customers, is a delight to visit. T&T Motors West Delhi is completed with luxurious Mercedes Cafe, a valet service, display of the exciting range of Mercedes-Benz cars, Mercedes-Benz accessories & collectibles, an engaging Mercedes-Benz Experience zone and several other exciting aspects. T&T Motors West Delhi also has a dedicated and highly trained team to ensure on-time & efficient sales and after-sales service facilities for the discerning customers.

"T&T Motors has been one of Mercedes-Benz's long standing partners and it is an honour to be associated with the prestigious brand with the Three Pointed Star. I am extremely delighted to present this world-class dealership to our connoisseurs of West Delhi. We have already started receiving bookings from customers which reiterates the growing demand for the brand in this region of the national capital. In sync with Mercedes-Benz's brand philosophy of 'Best or Nothing', T&T Motors West Delhi will provide the customers with world-class service standards and the complete display of the emotion evoking product range of Mercedes-Benz passenger cars, will be a huge draw for our esteemed customers," Ravi Talwar commented on the inauguration.

With the inauguration of T&T Motors West Delhi, the first ever Mercedes-Benz showroom in West Delhi, Mercedes-Benz retains the distinction of being the leading luxury car brand with the densest sales and service network penetration in India with 72 touchpoints spread over 31 Indian cities.


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