September 04, 2012

Mercedes-Benz India kick starts the festive season in India with F1 Fever

Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, launched its festival campaign on September 1, which will go on till October 15, 2012 across all its 31 showrooms across India. During this period Mercedes-Benz India
will gift customers who purchase the Three Pointed Star, a unique opportunity to meet the Star of the racing world: Michael Schumacher along with an all expenses paid trip to watch the Formula 1 race. Also, 100 Grand Stand tickets to the 2012 Airtel Indian Grand Prix will be gifted to customers who visit the showroom and take test drives. Tickets to the race will be on sale at all Mercedes-Benz showrooms across India. Enthusiasts can also indulge in exciting merchandise of the Mercedes AMG Petronas F1 team which will be on display.

"Mercedes-Benz is synonymous with superlative customer experience. Echoing our brand philosophy of 'Best or Nothing', this festival season we are glad to present the ideal gift for any car and racing enthusiast: a chance to meet the racing legend Michael Schumacher and also an opportunity to watch the 2012 Airtel Indian Grand Prix," said Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India. "Mercedes-Benz has a close association with racing dating back to the legendary Silver Arrows, to the brand’s current association in form of the Mercedes GP Formula One team and DTM racing. In India, Mercedes-Benz is the Official Automobile Partner of the Buddh International Circuit and has 6 cars running on Mercedes-Benz engines this year on the circuit."

He further added that owning a Mercedes-Benz is not just about owning a luxury car and it is much more than that, it is being a part of the legacy of 126 years of innovation, passion and path breaking technology. We want to leverage our association with racing to present a delightful and exciting Star studded experience to our customers and enthusiasts, this festival season across the country.


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