September 26, 2012

Rolls-Royce Phantom Series II comes to North India

Rolls-Royce Motor Cars presents Phantom Series II in North India for the first time. Phantom Series II is the latest evolution of the pinnacle, super luxury car, first launched in 2003 establishing itself as the benchmark for the segment. Today, Rolls-Royce Motor Cars continues
to embrace the finest principles of its founding father, Sir Henry Royce who famously urged employees, 'to take the best that exists and make it better'.

For 2012, the pinnacle Phantom family has been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car's drive-train, ease-of-use and connectivity.

"Since Rolls-Royce was reintroduced to North India in 2009, Phantom quickly established itself as the pinnacle car to own. The rich legacy of the marque - which saw Rolls-Royce cars participating in the historic Delhi Durbar of 1911 and being the preserve of numerous Maharajas - has resulted in the brand being equally sought after today," said Yadur Kapur, CEO for Rolls-Royce Motor Cars New Delhi.

"We have seen our business grow healthily over the years, with Rolls-Royce's broadened range of cars and the award of an additional representation in Chandigarh to strengthen our presence in North India. I am pleased to confirm that we will be able to open our new showroom in Chandigarh in the fourth quarter of this year," Kapur added.

Phantom Series II lighting the way: LED headlights as standard
Rolls-Royce Director of Design during Phantom Series II's development, Ian Cameron, likened the evolutionary design to a 'familiar theme, lit in a different way'. And Phantom's striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath.

Rolls-Royce now offers fully-LED headlamps as standard for Phantom Series II. As well as delivering a characteristic whiter light, augmenting safety and preventing driver tiredness, these allow for the introduction of new technologies that better control lighting.

Curve light functionality, for example, uses electronically-controlled reflectors to focus headlamp beams in the direction of travel, providing greater illumination of the road ahead when cornering. Adaptive headlamps change the cone of light projected onto a road - effortlessly of course - in response to different driving speeds.

Effortless as standard
Every part of the Phantom experience should be effortless, so new driver assistance technologies and a modern user interface with re-designed multi-media controller, have been designed for Phantom Series II.

The new satellite navigation system has been fully updated. Information, maps and video content is presented on Phantom's larger 8.8-inch control centre display, a feature underlined by eight programmable bookmarks presenting access to key functions at a driver's fingertips.

Front, rear and top-view camera systems further augment ease of manoeuvring. When reverse parking, for example, rear path prediction automatically deploys on the screen.

Enhanced drive-train
The word 'waftability' has long been part of the Rolls-Royce lexicon, with models past and present famed for their magic carpet ride. Phantom Series II reinforces the company's reputation for both.

A new 8-speed automatic gearbox and rear differential enhance already exemplary driving dynamics perfectly complementing the V12 direct injection engine. Fuel consumption improves by 10 per cent on the combined cycle and, as a result, CO2 emissions fall from 388 to 347 g/km.

Phantom is considered the ultimate automotive canvas for the Rolls-Royce bespoke programme. A selection of 44,000 external paint hues, limitless wood veneer options, leather styles and colours are available - allowing for personalisation that is practically endless. A team of bespoke designers, along with talented craftsmen and women, produce cars that are 'built to order' by Singaporean customers. 90 per cent of all Rolls-Royce Phantoms that come to the Asia-Pacific region are bespoke.


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