October 15, 2012

Ford India launches New Figo @ Rs. 384,999

Ford India introduced the New Figo, an enriched version of India's 'Most Awarded Car' with an enhanced Kinetic design, trendy new colours and a host of enhanced smart features. The New Figo builds on the sporty and sophisticated personality of the original, featuring
several key changes including 10 new styling elements.

The New Figo further integrates with the global Kinetic design DNA - with its new look front fascia with a hexagonal grill, redesigned headlamps and tail lamps and several other style changes. The Kinetic design elements carry into the interiors - the New Figo sports a second new instrument panel colour, 'Riviera Blue', that invokes a sense of vibrancy while the new blue seat fabric gives a premium feel. With the introduction of two new bold and exciting colours - Bright Yellow and Kinetic Blue - customers can now make a vibrant style statement with their New Figo.

"The Ford Figo is a big game-changer for us and has won the trust of customers as a reliable, substantial
vehicle with outstanding value. With the addition of all new exciting features in the New Figo, we believe our customers will truly find that Change is a wonderful thing," said Michael Boneham, President and Managing Director, Ford India. The phenomenal Figo proved to be a game changer for Ford after its launch, establishing Ford India firmly as a volume player, selling over 235,000 units in India and around the world.

"We thank our customers for making the Figo so successful within such a short span and believe the New Figo will take their brand experience to a new level," Boneham added.

> Enhanced Kinetic design: A new-look front fascia with a hexagonal grill and redesigned headlamps builds on the car's Kinetic design that exudes dynamism
> Better performance: The New Figo has improved engine calibration to deliver higher acceleration during first few seconds resulting in better pick up. Shifting gears requires less effort
> Quieter cabin: New Double Bulb weather strips on doors further reduce noise, vibration and harshness (NVH) levels inside the cabin, keeping the interiors quiet
> Steering column mounted radio controls: Customers can stay connected to their loved ones and not miss a beat of their favourite songs - while keeping their hands on the wheel and their eyes on the road
> Better comfort: Better seating comfort with improved lumbar support and head rest adjustment
> New headlamps with new design at bumper interface: The artistically designed headlamps have a larger reflective surface, improving visibility
> Freshened tail lamps: The newly designed tail lamps give the car an enhanced look and better visibility
> New 14-inch alloy wheels and wheel cover design: New 14-inch alloy wheels on the Titanium variant and wheel cover designs give the car a sportier look

"With the New Figo we have celebrated change by carefully listening to our customers and enhancing it with smart new features and improved looks. The New Figo will definitely add to Ford's amazing growth story in India," concluded Anurag Mehrotra, Vice-President, Marketing, Ford India.

New Figo (Petrol) starts at INR 384,999 and New Figo (Diesel) starts at INR 481,999, ex-showroom Delhi, and INR 385,437 (Petrol) and INR 482,438 (Diesel), ex-showroom Thane.

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