October 08, 2012

Shell Advance announces winner for 'Unlock a Ducati' campaign

An adventurous and exciting day in the scenic beauty of Lavasa City, brought the Shell Advance 'Unlock a Ducati' promo to conclusion with the announcement of Vishal Nagpal of Ferozpur, Punjab as the lucky winner of a Ducati Monster 795. The Shell Advance 'Unlock a Ducati'
promo was launched in January this year and required the consumers to purchase a pack of Shell Advance AX5 or AX7 (consumer packs) and SMS the code on the pack to enter a lucky draw to stand a chance to win a Ducati Monster 795.

The culmination of the promotion was marked by a bespoke event where 10 consumers, shortlisted through a random draw, were invited to participate in a series of challenges founded on the three key pillars of Shell Advance Motorcycle Oils - Responsiveness, Control and Enjoyment. The activities provided consumers a real opportunity to unlock their potential in a fun and engaging manner. Finally, the top 3 qualifiers were given a chance to try their luck by selecting a lucky key to unlock the grand prize- Ducati Monster 795

"This is a special moment for me. It's like a dream come true to own the Ducati Monster - truly one of the greatest superbikes in the world. I thank Shell Advance for making me the proud owner of this mean machine," said Vishal Nagpal.

"Shell is proud to continue bringing innovative promotions to the Indian market. The Shell Advance 'Unlock a Ducati' campaign was a one in a kind promotion that offered one lucky Shell Advance consumer a once-in-a-lifetime opportunity to own a new Ducati bike," said said Nitin Prasad, Country Head, Shell Lubricants. "The response to this campaign has been overwhelming and we congratulate Mr. Vishal Nagpal for being the proud winner of this promotion."

Also adding surprise to the event was Ranvijay Singh, Actor, VJ and Columnist, who rode the Ducati Monster 795 at Lavasa along with Vikas Khokar – winner of MTV roadies Season 9.

Ranvijay Singh who considers biking an indispensable part of his life, was excited about undertaking an adventure trip at Lavasa on a Ducati Monster 795, powered by Shell Advance. "I have been an avid biker since my college days and travel has been an integral part of my adventurous lifestyle. I thoroughly enjoyed my ride at Lavasa on a Ducati fuelled with Shell Advance motorcycle oil, a perfect winning combination to provide any bike enthusiast a winning edge," he added.


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