October 11, 2012

Usain Bolt 'Goes for Gold' with Nissan

Usain Bolt, the world's fastest man and champion Olympic sprinter, is targeting another record-breaking performance by offering his passion and performance instincts to the Nissan team developing a special 'Bolt' version GT-R.

Following his world records and
medal-horde at the London Olympiad, Bolt signed a special deal with Nissan Motor Co, Ltd., to extend his role as brand ambassador for the 196 mph GT-R and to become honorary 'Director of Excitement' for the company's ambitious global marketing drive.

Bolt, appearing at Nissan's world headquarters, said, "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."

Toshiyuki Shiga, Chief Operating Officer, welcomed Bolt's endorsement and deepening ties with Nissan - where he became a brand spokesman on the eve of the London Games. "Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences," said Shiga.


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