November 16, 2012

BMW Asia appoints Y&R as its new creative agency

BMW Asia announced its appointment of Y&R as its new creative agency with effect from January 2, 2013.

Formerly known as Young & Rubicam, the global marketing and communications company is known for its successful campaigns with other renowned brands
such as Conrad International Hotel, Dell Computers, GAP and LG, just to name a few.

This decision comes after a routine contractual review was performed, which in turn led to the short-listing of both Y&R and BMW's existing agency, Publicis Worldwide for the final round.

"Both global agencies faired extremely well throughout the pitch process, and we were very impressed by the creative concepts that each agency came up with," said Lito German, Marketing Director of BMW Asia. "It was a very tough choice, but in the end, we decided in favour of Y&R because their capabilities were deemed more suited to the changing needs of both BMW and Performance Motors Ltd."

"We would like to take this opportunity to thank Publicis Worldwide for the fantastic work they have done for us over the past three years. They have contributed significantly to countless award-winning campaigns that eventually helped BMW extend its premium segment leader position in several key markets, and even achieve overall market leadership in Singapore. Moving forward, we wish the team at Publicis Worldwide all the best," concluded German.


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