November 09, 2012

India Yamaha Motor launches limited editions of FZ-S and Fazer bikes

India Yamaha Motor has launched the limited edition versions of the best-selling FZ-S & Fazer bikes to boost sales and create more excitement amongst customers during the upcoming festive season. Both the limited edition FZ-S and Fazer bikes have undergone
cosmetic changes involving new logo and paint finishes across the motorcycles. Both the bikes come in striking blue color with limited edition logo on it. The 2012 Yamaha FZ-S Limited Edition model is priced at INR 73,030 while the Fazer will cost INR 78,130, both prices reflecting ex-showroom Delhi figures.

Since the launch of FZ series in 2008, these bikes have gained immense popularity amongst customers, especially youngsters. It has been Yamaha's constant endeavour to bring further excitement and variety to its style conscious customers. Yamaha launched the limited editions of the FZ-S and Fazer bikes keeping in mind these young and enthusiastic customers who are always looking to upgrade to a more stylish product to suite their ever changing fashion statement and personality. Yamaha is confident that these variants will be instrumental in catapulting its sales to a new level during the festive season.

The engine specs of both limited edition Yamaha FZ-S as well as the Yamaha Fazer remain unchanged with the same 153 cc, air cooled-single cylinder four stroke engine doing duty. The engine generates maximum power of 14 bhp at 7,500 rpm with maximum torque of 13.6 nm at 6,000 rpm. This engine is mated to a 5-speed gearbox and accelerates 0-60 kmph sprint in just 5.5 seconds.

'Stylish Macho' (FZ-S)
FZ-S highlights the style quotient and has more flesh to flaunt with purely European international design like new colours & graphics, aerodynamic chiseled windshield, stylish & sporty carbon pattern meter console, and more aggressive looking headlight. Etched with style and geared to today's fashion conscious customers, FZ-S is a fusion of machismo and fashion. Further cementing its position in the 150 cc segment, the entire FZ series not only scores high on looks but is designed to satiate the need for style and comfort by riders.

No Place, Too Far (Fazer)
The Fazer, gets its DNA from the global Fazer series known for their sports touring, awesome looks. It has a 'Look-at-me' appeal with the triple macho design concept giving it a concentrated form with excellent ergonomics. It has the beautifully contoured color coordinated aerodynamic cowling to keep the wind blast at bay. With its comfortable riding position and seat the rider can enjoy a week end getaway or head off on a touring holiday.

FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership. The strategic use of the sporty graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customised exclusively to cater to his needs. The target demographic is a young male who is brand conscious, stylish & confident and has an active mindset & inclination towards good things in life.


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