January 11, 2013

Audi A3 Sportback receives 2013 What Car? Car of the Year award

The considered yet complete transformation of the Audi A3 Sportback has been enough to earn it one of the most coveted accolades in the motor industry - the What Car? Magazine Car of the Year Award for 2013. The all-new five-door premium compact hatchback
took the top honour, along with the Best Small Family Car award. The TT Coupe also emphasised its enduring appeal by being voted Best Coupe for the seventh consecutive year.

"The Audi A3 Sportback, our 2013 Car of the Year, brings new levels of brilliance in a host of areas. It mixes excellent refinement and an accomplished driving experience with easily the finest cabin quality ever seen in a small family hatchback; you'd have to look at full-size executive saloons to find anything that can match it," said Chas Hallett, Editor-in-Chief at What Car? Magazine.

Commenting on this exceptional start for the new A3, and on the run of success for the TT, Director of Audi UK Martin Sander said, "The A3 has never before faced such formidable competition, so the category win for this all-new car is in itself an achievement to be incredibly proud of. To win the overall Car of the Year award is something else entirely though - this great honour marks the car out as something truly special in the eyes of UK car buyers, and is of course also highly prized by all of us at Audi."

"We shouldn't let this great result overshadow what our TT has also achieved - it too is facing much tougher challenges from competitors, so the fact that none have managed to topple it for a seventh year really is nothing short of remarkable."


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