January 09, 2013

Audi India records 63 per cent growth in 2012

Audi has recorded an impressive 63 per cent growth in India in the calendar year 2012, exceeding its annual sales targets, yet again (Jan-Dec 2011: 5511 units).  The brand with the four rings registered a total sale of 931 units in December 2012, a strong growth
of 136 per cent over the same period last year (Dec 2011: 394 units).

"The sheer acceptance of our brand in India is tremendous. We set a target of 8,000 cars for the year 2012 but managed to achieve that target by November itself and revised it further to 8,600 cars. We have managed to exceed this target as well with a total sale of 9,003 cars. Our strong performance is a result of our diverse product portfolio, network expansion, unique marketing activities and after-sales service at par with global standards. We have already made headway in 24 dealerships across the country by consolidating our leadership presence in markets like the NCR region, Gujarat and Maharashtra among others," said Michael Perschke, Head, Audi India.

"We also introduced 5 Audi models and variants in 2012 starting with the launch of Audi TT, new Audi A4, Audi Q3, Audi S4 and Audi A8L 4.2 TDI. Our first offering of compact luxury SUV - Audi Q3 was a huge success with 500 bookings within 5 days of launch. This was probably a new record in this category. Our business luxury limousine, Audi A6 and the new Audi A4 have also contributed greatly to this record sales performance," added Perschke.

"This year we expanded our horizon in marketing and ventured into new areas with music video, strong brand channels, booking parties at our showrooms and big-scale customer drive events like Audi sportscar experience, Audi Women's Power Drive and R-Drive among others. This exercise helped us create a strong connect with the younger brand enthusiasts and reach out to a wider base of customers. The Q range has been a game changer for Audi in India and we had more and more people utilize the festive season in enrolling in the Q life by buying and gifting it," he added.

"We are presently the growth drivers of the luxury car market in India and I am confident that 2013 will be more rewarding than 2012, despite the price hike. We will look forward to further strengthening our growth pillars in 2013 and have plans to open new showrooms in Lucknow, Noida, Mumbai South and Vadodara among others."


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