January 03, 2013

Hyundai India domestic sales in CY 2012 up 4.7 per cent

Hyundai Motor India Ltd. (HMIL) recorded a 4.7 per cent jump in domestic sales, 3.1 per cent in exports and the cumulative sales stood at 4.1 per cent in calendar year (CY) January-December 2012.

Domestic sales in December 2012 were 26,697 units
against 29,516 units in the corresponding month last year. Aggregate sales were 47,833 units against 49,050 units last year. Exports were 21,136 units in the month against 19,534.

"In the year 2012, in difficult market conditions, we refreshed i20, launched Sonata and Elantra which resulted in strong volumes and consolidated our leadership position. The marketing initiatives in the rural market, corporate sales and focused efforts on exchange sales through Hyundai Advantage helped increase sales of petrol variants. This strong sales was led by Eon and i10. The increased production capacity of diesel vehicles with strong price value equations gave a higher than industry growth in diesel models. Overall we were able to improve on volumes while maintaining market share in passenger cars," said Rakesh Srivastava, VP - Sales & Marketing, HMIL.


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