January 10, 2013

Lotus opens flagship showroom and launches Exige S and Elise S in Malaysia

Lotus Cars Malaysia announced the official opening of the first Lotus flagship showroom and centre in Malaysia, strategically located in Sungai Penchala. In conjunction of the opening, Lotus also unveiled two of its latest stars, the Exige S and Elise S for the Malaysian

The opening of the showroom and launch of the Exige S and Elise S was officiated by Proton Advisor YABhg Tun Dr. Mahathir Mohamad, who was accompanied by Dato' Sri Haji Mohd Khamil Jamil, the Executive Chairman of Proton. Lotus is a wholly-owned subsidiary of Proton Holdings Berhad.

Part of DRB-HICOM's plans to revive Lotus, the flagship showroom and centre is built on 10,520 m² of land, and offers a complete Lotus experience with a showroom, a customer interactive block, and a service centre, where owners will be able to service, and obtain the spare parts for their Lotus cars.

The Showroom covers an area of approximately 1,060 m², and consists of sale areas for new and pre-owned Lotus cars. Elegant and minimalist, the Showroom was designed to convey the heritage of the Lotus brand. Retail areas for Lotus car accessories, Lotus Originals merchandise, a delivery room, and open deck garden and customers lounge are also located in the showroom building.

The advanced and fully-equipped Lotus Service Centre is approximately 1,009 m² in size and will offer the highest level of customer service to current and future Lotus owners. The service centre is able to accommodate up to 20 cars a day and 480 cars a month.

"We have many times affirmed our commitment to the future of this brand, and with the launch of Malaysia's first Lotus flagship showroom today, we are again reiterating our commitment to the future of Lotus," said Dato' Sri Haji Mohd Khamil.

"There are currently about 140 Lotus Cars showrooms around the world, and approximately 65 per cent are 3S Showrooms, but what makes this flagship showroom extra special is the 372 m² customer interactive block, which was designed for Lotus customers in mind," he added. "A 'Lotus home' for owners, this is where owners will be able to get together and 'hang out'. This are will also be used to coordinate Lotus events such as Lotus Convoys, Races, and Defensive and Advanced Driver Trainings."

The opening also marked the official launch of Lotus' latest power players, the supercharged Exige S and Elise S. Already making waves globally, the powerful Exige S was recently awarded the coveted Car of The Year title by EVO magazine, while the Elise S - the latest addition to the Elise range, is perfect for the enthusiast wanting to enjoy the thrill of the ride with even better performance, without compromising on weight.


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