January 03, 2013

Mercedes-Benz India achieves its sales target for 2012

Mercedes-Benz India has announced its sales achievement for the period from January-December, 2012.

During the period, Mercedes-Benz India has sold 7,138 units of cars as wholesale (wholesale refers to number of unit sold by manufacturer (MBIL) to its dealer

Mercedes-Benz India achieved segment benchmark in terms of overall sales in luxury cars in India (the range of cars priced upwards Rs. 30 lakh).

The new M-class SUV launched in India in May-2012 has been a runaway success and is booked until May-2013. The B-class pioneered the Sports Tourer category in India and is also booked until February 2013. The S-class which epitomizes luxury motoring continues to remain the overwhelming leader in its segment.

Mercedes-Benz India has pursued its aggressive network expansion strategy in 2012. With opening of 6 new touchpoints in Tier-II and -III cities, Mercedes-Benz India now is present in 31 cities with 72 touchpoints and has the densest network among all luxury car manufacturers in India.

:Our sales performance has been overall in line with expectations. At the same time we have managed to retain our profitability and premium in 2012. 2013 would be an exciting year for us. We will continue to delight our customers through an array of fascinating products, engagements and experiences," said Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.


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