January 31, 2013

Mercedes-Benz India and Mercedes Benz Financial launches 'myMBFS' iPhone and iPad app

Mercedes-Benz India continues to fascinate the growing customer base and further enhance the ownership experience through unique initiatives. Mercedes-Benz India in association with Daimler Financial Services (DFS) in their quest of enriching the overall experience of owning
a Mercedes-Benz vehicle, expanded its digital footprint with its new iPhone and iPad App for India. This application enables all iPhone and iPad users, both customers and prospects of Mercedes-Benz, track the nearest Mercedes-Benz dealer, contact a DFS Finance & Insurance Manager, determine a monthly payment amount on a vehicle of their choice and check current promotions from Daimler Financial Services.

"Our customer base today, who aspires to own a Mercedes-Benz car, are technology savvy and are always in touch with the world on the go. Our 'myMBFS' application not only gives them an access to the world of Mercedes-Benz but also helps them in their purchase and finance decisions. This app will help us deliver our customer centric services, in the digital world, through devices to the palm of our customers. The fascination for innovative technology have always guided us to pioneer better ways to connect with the customer. This app is specifically tailored for India, ensuring that customers have access to information relevant to them," said Sidhartha Nair, Managing Director, Daimler Financial Services India Private Limited.

Customers will now have the ability to estimate monthly payments using the app, then contact their local dealer directly for additional information. In addition to the vehicle quote request function, Mercedes-Benz India have included a dealer locator for those customers wishing to visit a nearby showroom to view the newest Mercedes-Benz products.

The 'myMBFS' app is compatible with devices running iOS 5.0 or later, including the new iPhone 5, and is a free download on the Apple App store. Jointly developed in the USA and Singapore, the 'myMBFS' app is fully localised to India specific requirements. Dual language functionality supports international as well as local target groups.

Key functions of the 'myMBFS' app
> Promotions –Allows users to see what active promotions are available on Mercedes-Benz cars
> Estimator – This feature allows the user to specify their own details (such as selection of vehicle, financial product, length of contract, etc...) and determine the monthly payment amount for the Mercedes-Benz product of their choice
> Get Quote – after determining the monthly payment value, the user can request a detailed vehicle quote from a local dealer by simply providing a few contact details and sending an email request for quotation
> Dealer Locator – allows customers to view available dealers in their area, searching by GPS or City. Once the results are displayed, the user can call or map the dealer location using the iPhone/iPad's internal mapping client
> Contact Us – important contact information for Daimler Financial Services  is displayed in this section, allowing users with additional questions to reach out to us directly.


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