January 22, 2013

Porsche sales increase by 18.7 per cent in 2012

Porsche AG sold more sports cars in 2012 than ever before - 141,075 customer deliveries equal an increase of 18.7 per cent compared to last year's record of 118,868 vehicles sold.

"We are looking back on the most successful year in our history," said Matthias Muller,
President and Chief Executive Officer of Dr. Ing. h.c. F. Porsche AG. "The commitment of our entire workforce was a key factor in achieving this result. We are well equipped to guide Porsche successfully through 2013." Over the past three years, the Stuttgart-based sports car manufacturer has increased the number of vehicles delivered to customers by 83.9 per cent.

Bernhard Maier, Member of the Executive Board Sales and Marketing, highlighted, "2012 was an outstanding year for Porsche - for every model and in every region. In 2013 we will carry forward our product offensive with the launch of our new hybrid vehicles, such as the 918 Spyder, and of our new Macan SUV."

Porsche showed double-digit growth in all sales regions in 2012. The Asia/Pacific region tops the list with 50,376 delivered units (+23.6 per cent compared to the previous year), closely followed by Europe, where the Stuttgart-based sports car manufacturer sold 49,639 new cars (+13.5 per cent). The Chinese market posted over 30,000 deliveries for the first time - exactly 31,205 new cars were handed over to the customers. The most successful single market in 2012 was the United States - a total of 35.043 customers in the US opted for a model by Porsche (+20.7 per cent). The 911, Cayenne, Panamera, Boxster and Cayman sports cars are still also very popular in their home market in Germany; they were sold 17,487 times (+16.9 per cent).

The seventh-generation of the 911 Carrera sports car classic was highly coveted in 2012 and achieved the greatest growth with 31.4 per cent - a total of 25,475 vehicles were sold. The Boxster was also very popular, achieving sales of 9,253 units, an increase of 29.1 per cent compared to the prior year. The Porsche model most in demand worldwide was the Cayenne - 74,763 cars of this model were handed over to customers last year (+24.8 per cent). With nearly 19,000 units of the Cayenne S, Cayenne GTS and Cayenne Turbo sold, Porsche remains the leading manufacturer of high-performance SUVs.


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