March 26, 2013

All-new Ford EcoSport debuts in ASEAN at Bangkok International Motor Show

The all-new Ford EcoSport makes its much-anticipated debut in ASEAN at the 34th Bangkok International Motor Show, tapping into a growing desire in the region for an urban SUV that combines the agility, affordability and fuel efficiency of a compact car with the flexibility and
spaciousness of a sport utility vehicle.

Based on Ford's global B-segment platform, the Ford EcoSport is an aspirational alternative to the compact car, spacious for five adults and their gear. The SUV's blend of versatility and smart connectivity will attract a target of independent lifestyle customers who not only live life to the full but also love exploring the world at large. Its high driving position, rugged capability, superior fuel economy and convenient features all make it just the right vehicle for both city streets and mountain roads.

The well-rounded EcoSport is also just as comfortable wading through 550 mm of water as it is keeping the driver entertained with hands-free phone calls and music selection with the Ford SYNC in-car connectivity system. It also makes sure the driver and occupants will always have a cold drink at hand, with a glove box that can keep up to six beverage cans cool.

Ford is showcasing its top-of-the-line model, the EcoSport Titanium, on stage in Bangkok. Painted in distinctive Mars Red, the EcoSport Titanium is fitted with a sunroof, 16-inch aluminium alloy wheels and a chrome grille.

The Ford EcoSport will be built at the company's new state-of-the-art Ford Thailand Manufacturing facility in Rayong, which will supply the entire ASEAN region as well as other export markets. Other manufacturing locations include China, India and South America. The stylish SUV will be available in about 100 markets around the world.

"The all-new Ford EcoSport is yet another milestone in our product-led transformation across the region," said Matt Bradley, President, Ford ASEAN. "It marries the best of both worlds - fusing the manoeuvrability and fuel economy of a compact car with the practicality and robustness of an SUV in a contemporary package."

"We packed the EcoSport with a long list of smart and intuitive features that can help reduce the frustration that can accompany congested urban traffic," said Graham Pearson, Vehicle Line Director for small cars, Ford Asia Pacific. "From an award-winning connectivity system that plays your favourite music at a single voice command to advanced technologies that help you remain in control of the SUV at all times, the EcoSport keeps you relaxed as you drive."


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