March 04, 2013

New Skoda Octavia awarded 'Design of the Year'

The new Skoda Octavia is named the winner of the Czech 'AutoDesign Awards 2013'. The most recent Skoda model receives the prestigious award for the 'Best Design of the Year'. The new Skoda Octavia won in the overall rankings and the mid-class category running against
a total of 62 vehicles.

The 'AutoDesign Awards' are presented by the magazine 'AutoDesign&Styling'. The 20 member jury consists of designers, journalists and other design professionals. 2013 sees the sixth round of the 'AutoDesign Awards' with a Skoda model winning for the first time.

The experts were won over by the elegant design of the new Skoda Octavia. They were impressed with the fresh, clear style elements, the balance and the effective interaction of formal elegance and sporty dynamics. The high functionality and technological innovations of the completely redesigned model also impressed the jury who commented that the Skoda Octavia would not look out of place when compared to vehicles of much a higher-class.

"The victory at the 'AutoDesign Awards' is a great honour for the new Skoda Octavia and a reward for the hard work of our whole team from development, design and production," said Dr. Frank Welsch, Board Member for technical development at Skoda Auto. "The new Skoda Octavia is in 'a class of its own' in every respect. With its distinctive appearance, the new Octavia places a big exclamation mark in its segment - confident with perfect proportions, the highest precision, clean lines and sharp edges - this car epitomises the new design language of the Brand," he continued.

Skoda Chief designer, Jozef Kaban and his team have redesigned the Octavia from head to toe. Never before has an Octavia been so high-profile and confident on the road as the third generation. Abandoning decorative elements also contributes, he continues, "In focusing on the essentials, we have given the Octavia a new quality. The new Skoda Octavia is a unique face in the automobile crowd and in a few years it will still be a top figure, as the design is timeless." This is represented in the confident front end, the coupe-style side lines as well as the neat rear. 


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