March 12, 2013

Nissan forges ahead with goal of becoming number one Asian car brand in Europe

Nissan has announced it recorded market share growth in Europe in February 2013, increasing by 0.3 percentage points to 4.2 per cent. This was spearheaded by strong fiscal year-to-date market share in 21 of Nissan's major European markets, contributing to the
49,114 units sold during the month.

February 2013 market share was also the highest recorded this fiscal year in 7 European markets including Russia and the UK - countries were Nissan has a strong industrial footprint - as well as Switzerland, Austria, Belgium, Sweden, Hungary and Ireland.

The UK, home to Nissan's record-breaking Sunderland plant, recorded an increase of 7 per cent in fiscal year-to-date sales. This growth was also echoed across other markets in Europe including Denmark and Ukraine which saw an increase in sales of 18 per cent and 10 per cent respectively versus this time last year. 
Sales of the Leaf were up 132 per cent compared to this time last year with flagship crossover models like the Qashqai and Juke also continuing their strong performance. Sales of the Nissan Qashqai were up 8 per cent this month compared to February 2012. Qashqai sales have risen each year since its launch in 2007, bucking the industry trend.

"We expect 2013 to be a strong year for Nissan in Europe. We have a high performing manufacturing base in Europe and a strong pipeline of exciting products that will bring even more buyers to Nissan dealerships across Europe in the coming months," said Guillaume Cartier, Nissan Vice-President for Sales Operations in Europe.

"Despite the economic downturn, Nissan's ambitions in Europe remain stronger than ever and we aim to expand our European presence by increasing localised manufacturing and investment in the region."


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