March 20, 2013

Skoda Rapid wins red dot design award

The Skoda Rapid has received the red dot design prize for product design. An expert jury annually awards this internationally recognised seal of quality for outstanding design in one of the world's largest design competitions. The Skoda Rapid is the sixth Skoda model
line to get this award.

Perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines mark out the Skoda Rapid. In 2012, the Rapid became the first series Skoda to feature the brand's new design language. This design is clear, precise, fresh and emotional. Besides its distinctive appearance, the Rapid impresses with lots of space, an excellent price/value ratio, comprehensive safety equipment and efficient engines. This compact saloon sets standards in its class and boasts estate car qualities in its 550-litre boot and foldable rear seat back. The red dot award's jury, made up of 37 renowned design experts, has recognised these qualities. Every year, the jury inspects and tests the products submitted and assesses them according to criteria such as their level of innovation, functionality, ergonomics, longevity, ecological compatibility or to which degree they can be considered self-explanatory.

"The Skoda Design Team and I are very happy about this award. We have put lots of work and dedication into the development of the new Skoda design language, and the Skoda Rapid is our first series car to feature this new design," said Jozef Kaban, Head of Design at Skoda Auto a.s. "For us, this award is a great recognition of our effort."


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