April 27, 2013

Ford and Shinola celebrate 50 years of Mustang with a limited-edition watch

Ford is teaming up with Shinola, a Detroit-based luxury goods manufacturer, to celebrate 50 years of the Ford Mustang with the release of a premium 46-mm wristwatch with Swiss movements.

Only 50 companies will be licensed to create products bearing the Mustang
50 Years logo, which was designed to celebrate the sports car leading up to its 50th birthday on April 17, 2014. Shinola is one of the first manufacturers to help mark this milestone.

"Mustang is one of the greatest icons in American manufacturing history," said Jacques Panis, Shinola's Director of Strategic Partnerships. "We reached out to Ford because we thought it makes perfect sense, as we share the same passion for craftsmanship and domestic manufacturing."

"Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality," said John Nens, Ford Lead for Global Brand Licensing. "Shinola embodies all of these things and is a perfect fit to celebrate this special moment in automotive history."

The 50-year commemorative wristwatch exemplifies Shinola's passion for quality products and uses the finest materials. The quartz timepiece features Swiss movements, a scratch-resistant sapphire crystal face and premium black leather for the band with a screw-down crown. Waterproof to five atmospheres, the materials and design details are brought to life by highly skilled craftspeople who bring a special expertise to executing this premium watch.

The face of the watch features the unique Mustang 50 Years logo.

Ford is unveiling several Mustang products over the next few months that feature the Mustang 50 Years logo.

"The beauty of industry is still alive and well in Detroit," said Panis. "We are excited to be a part of a growing movement toward American-made products."


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