May 03, 2013

Apollo Tyres inaugurates sales office in Bangkok to cater to the entire ASEAN region

Apollo Tyres Ltd has opened its sales office in Bangkok to serve the entire ASEAN region, with Thailand as the hub of operations. This region would be catered to by exports out of India currently. After Dubai for the Middle East region, this is the second hub outside company's
operations in India, The Netherlands and South Africa.

The ASEAN region has gradually become one of Apollo's strongest export markets, out of India, accounting for more than 40 per cent of exports revenue. The contribution of this region to the total exports revenue of the company out of India has doubled in the last 3 years time. The company already has a sizable distribution network in the ASEAN market.

"As a company we are currently in our 2nd phase of expansion. In the last few years, due to high customer satisfaction, the demand and acceptability of our tyres has increased manifold in the ASEAN region. We are looking at the Bangkok office to serve as a hub for an active sales and service team. This will allow us to meet customer expectations with greater ease and swiftness. Moreover, our entire range of tyres, tuned to this market, combined with our service proposition, will help us create a strong bond with our existing and new customers across the region," said Satish Sharma, Chief, Zone I, Apollo Tyres Ltd.


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