May 20, 2013

BMW UK announces sales network for revolutionary i brand

BMW UK revealed its network of dealers that will supply and support BMW i, the company's revolutionary new sub-brand featuring electric drive systems and premium mobility services.

From launch, 46 sales agents across the
UK will offer the BMW i range. Each will have specialist technical capabilities allowing them to carry out repairs to the vehicles' high voltage batteries. A wider service network is planned to offer extended coverage for the general service, maintenance and repair of BMW i vehicles.

Initially, two BMW i cars have been confirmed for production, the fully-electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car.

The BMW i3 is BMW's first fully-electric production car and is due to go on sale in the UK in late 2013. Like the i8, the BMW i3 features an all-aluminium chassis combined with a passenger cell made entirely from lightweight carbon fibre reinforced plastic.

"Customer enquiries about BMW i are already extremely high with more than 6,000 people registering their interest in the i brand," said Tim Abbott. BMW Group UK Managing Director.

"With the announcement of our BMW i retail network we are open for business and taking deposits on the i3 and i8," he added.

"Our BMW i dealerships are located in the areas of the UK with the highest concentrations of population."

As well as the vehicles themselves, BMW i will encompass a range of premium services for mobility aimed at optimising the use of parking spaces, recharging infrastructure, smart navigation systems, intermodal route planning and access to other BMW vehicles on an on-demand basis.

BMW is the first premium vehicle manufacturer to offer such a comprehensive ownership package surrounding electric mobility.

"With BMW i, we are offering game-changing technology that will revolutionise the way we move through a completely new driving and ownership experience," said Abbott.

The BMW Concept i3 is currently on display in the world's first BMW i showroom on Park Lane, London. In May, the car will feature at the Wentworth BMW PGA Championship and is then due to appear at the Canary Wharf Motorexpo in June.


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