21.4.13
Wheelsology
Carrying forward the styling cues first illustrated on the MG Zero concept vehicle, the new European MG3 is a distinctive statement
of modern British style designed to target young and style conscious buyers, wanting something that's fun to drive and own.
This unique and contemporary style was brought to the super-mini segment by the design and engineering team at the MG Birmingham site in Longbridge, UK. The MG3 will become the second in a new generation of MG vehicles to leave the assembly line at the Birmingham factory.
At launch, customers will be able to personalise both the exterior and interior of this new supermini MG making it fun to buy and own, as well as the MG trademark of being fun to drive.
"This new MG3 is a great package for the increasing number of European customers looking for a stylish small car, that's affordable and practical to own," said Guy Jones, Sales & Marketing Director of MG Motor UK.
It's got a distinctive cheeky style and will be fun to buy, own and drive, yet still affordable for a wide range of people. It's the modern interpretation of a small fun MG and shows how we will take the essence of this iconic brand into the future.
At just 4-metres long and with five doors, MG3 is really easy to drive and park and very practical. It has a distinctive stance and the 'hockey stick' daylight running lights help give the MG3 a front ‘face’ unlike any other car.
"The reaction to the MG3 has been extremely positive from both male and female customers and it will also mean that MG dealers in Britain will soon have a second all-new model in the showrooms."
"This is a car that that MG enthusiasts and dealers across Europe have been waiting for, but more significantly it will bring a whole new group of customers to the MG brand for the first time," Jones added further.
Posted in: Asia Pacific,Auto Shanghai 2013,China,Guy Jones,International,MG,MG Motor UK,MG Zero,Shanghai,Shows/Expo
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