June 26, 2013

Sahara Force India announces multi-year partnership with Varlion

Sahara Force India Formula One Team announced that Varlion, the Madrid-based fashion brand, has joined the team as Official Lifestyle Partner as part of a multi-year deal.

The partnership will see Varlion produce a licensed range of leisure products to be available
through the team's recently launched E-shop.

Varlion will also focus on developing a fresh concept for the team's trackside clothing to be introduced from the 2014 season onwards.

The Varlion logo will be visible from British Grand Prix with branding on the garage panels, transporters and team marketing materials.

From 2014 the logo will be on team's race cars, as well as on the uniforms of team personnel.

"It's great news to welcome such a fresh and exciting brand to the team. The Varlion clothing range mixes style with practicality and Formula One is the perfect stage to showcase their products. The relationship with Sahara Force India clearly demonstrates Varlion's ambition to expand into international markets, including India, and benefit from the sport's global footprint," said Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India.

"We are delighted and proud to have agreed a long-term partnership with Sahara Force India. Formula One is the perfect environment to test our products and we plan to design and develop new materials to suit the requirements of the trackside team. We pride ourselves on developing elegant, high quality products by drawing on our strong tradition in design and it is our mission to help make Sahara Force India the best dressed team in the pit lane. This far-reaching partnership with such a competitive Formula One team is a clear indication of our determination to establish our brand within the world of motorsport in the years ahead," said Felix Regalia, Managing Director of Varlion.


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