June 28, 2013

Sahara Force India launches new TW Steel Watch collection

Sahara Force India is delighted to announce the launch of the official Sahara Force India Formula One Team Watch Collection developed by the team's Official Timing Partner TW Steel. The team unveiled the designs of the new range at an exclusive launch event in the
Formula One paddock ahead of this weekend's British Grand Prix.

Having first announced TW Steel as Official Timing Partner to the team back in February, the relationship reaches a new stage with the introduction of the Sahara Force India Pilot Editions, which are set to retail in late July. Displaying the team's logo on the dial and the case back, the three designs, available in both 45 mm and 48 mm editions, feature a sporty appearance to the watch face, with bold, crisp white numbering.

The theme of Sahara Force India is incorporated courtesy of a stylish carbon fibre dial, complete with the logo of the team placed below the two-dots logo of TW Steel.

The Sahara Force India Formula One Team collection will be available for purchase through the newly-launched Sahara Force India Online Shop.

"I'm absolutely thrilled with the TW Steel Sahara Force India Pilot collection. We've enjoyed a tremendous start to our partnership, both on and off-track, and the unveiling of the new collection is the next step in our growing relationship. I'm naturally delighted TW Steel have produced these outstanding timepieces and I am confident they'll be massively popular amongst not only our team members and partners, but more importantly to our ever growing fan base around the world, and in particular of course, in India," said Dr. Vijay Mallya, Team Principal and Managing Director for Sahara Force India.

"The Sahara Force India Pilot timepieces are a very welcome addition to the TW Steel collection. We've built on our existing Pilot executions and injected all that Sahara Force India wishes to represent into these new models. We've talked before about our shared synergies and they're all here to see with the new timepieces, highlighted by our quest for performance, with the use of the new Chronograph Big Calibre movement, and through our attention to detail with the subtle team accents both in terms of colouring and logos. I have no doubt these models will appeal to the team's considerable fan base but also to consumers seeking a bold watch with exceptional styling and build quality," said Jordy Cobelens, CEO and Co-Owner for TW Steel.


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